press review swiss magazine Profil article

By heidi.com, 07-10-2004 @ 19:39 [press]

press review swiss magazine Profil – article
October 2004

Profilprofil magazine

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  1. Contact: Matthew Burnett
    347-526-5026
    burn.matthew@steelcake.com

    New York, NY – Steel Cake, the new independent watch company based in Brooklyn sets to launch their introductory line of watches.

    Emerging designers Matthew Burnett and James Nelson set to break the mold with new fashion-forward flavor bringing to the the watch industry such stylish creations as dog tag watches.

    “It seems like people were having to choose between quality and hot design… its my goal to fill that void.” – Matt

    Just when you thought you’ve seen it all, Steel Cake, the new watch company based in Brooklyn sets out to launch their introductory line of watches, founded by designer Matthew Burnett. He is set to launch his first line of watches with good friend and co-founder James Nelson this winter season. Twenty-two year old Matt is one of the youngest watch designers in the industry. Steel Cake believes that it doesn’t have to glitter to stand out – this is simply good design. With such fresh styles as a stainless steel dogtag watch – they are sure to make a mark in the underground fashion world this year.

    “I was tired of rock’n what old people thought was cool for my generation – this is straight from the source.” – Matt

    Don’t look for these watches on Wall Street. Steel cake is an independent watch company catering to the underground New York fashion world. These goodies are only going to be in trendy hotspots and available in their online store (www.steelcake.com).
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