Heidi.com – Presence Switzerland’s official partner at the world’s fair in Milan “Expo Milano 2015”
During the world’s fair, which held in Milan from 1st May until 31st October 2015, the fashion brand heidi.com supplies the Swiss Pavilion staff with a part of their uniform and accessories.
Heidi.com brings a fresh, positive look to the fashion universe, allowing Swiss expertise to shine at a national and international level. The brand reflects the positive values of authenticity and quality that are linked to the Swiss image. Due to these shared values, Presence Switzerland, a unit within the Federal Department of Foreign Affairs (FDFA), asked heidi.com to design the fashionable aspect of the Swiss Pavilion staff’s clothing.
Furthermore, Presence Switzerland entrusted the management of Swiss Pavilion’s (non-food) shop to Heidi.com for the entirety of the fair.
Willy Fantin, the co-founder of Heidi.com SA, declared: “We are very happy and proud to work with the Confederation, sharing with and demonstrating to an international public the common positive values associated with Switzerland”.
heidi.com – swiss clothing
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